Pulling into a car park on the seafront the rain is coming down in sheets and a family are battling against the wind as they set up their youngster's pushchair. A trip to 'the worst' seaside resort in the whole of the UK - according to consumer magazine Which? - has got off to the worst possible start. It's grey, cold and miserable. I don't want to get out of the car.
It must be at least six years since my last visit to Skegness or SkegVegas as it's become known due to all the slot machines. There's been some changes since then especially around the area leading up to the beach near the Clock Tower.
Wrapped up against the elements we venture out. I spy a new climbing frame. When I say climbing frame, Altitude44 is actually the UK's tallest urban ropes course. Opposite is Skegness Aquarium, filled with tanks of colourful fishes and sea creatures.