The latest addition to Cardiff Market has passersby stopping in their tracks to see what's on offer.
Kreme of Cardiff has opened in Cardiff Market, selling a huge range of desserts from cheesecakes and doughnuts to Belgian waffles and pastries.
The stall is owned by husband and wife Chris and Wioleta Orzechowska. When I arrive at the stall on a Monday morning, crowds are already starting to form before the team have even had a chance to lay out their huge selection of cakes.