Entrepreneur Emma Grede attributed her ability to keep brands relevant to her complete assuredness in her intuition, which was honed in the expanses of her triumphs—and failures.
“I don’t second-guess myself,” she said at the Fortune Most Powerful Women Summit in Santa Barbara on Tuesday. “I think a lot of us have that skill, but we talk ourselves out of it, and we second-guess ourselves a lot. One of the most expensive habits that we have as women is waiting until we’re ready.”
