As shoppers flock to see the new Represent boutique in Manchester, brothers George and Michael Heaton can reflect on yet another milestone in their incredible journey to "building the best brand in the world." The self-made millionaires started the Represent brand in their home-town of Horwich with just £150 to make their own printed t-shirts.
Now, they lead a globally-recognised brand that this year has registered multi-million pound sales. Opening their first Manchester "lighthouse" for the brand, inside luxury department store Selfridges this month, is described as "placing the flag in the sand."
The brand has exploded over the past three years due to a huge boom in online sales, but it is all still based in the brothers' hometown in Bolton. They are in the midst of creating a stunning new headquarters for their 60 staff - complete with chef's kitchen and huge state-of-the-art gym - with plans to double the workforce in the year ahead.
