'We're Unbendable There': Why Rivian Won't Ever Use Dealers

• The direct-sales model used by companies like Tesla, Rivian and Lucid allows shoppers to buy cars at a fixed price, with no complicated haggling or shady add-ons.
• It's a key advantage, allowing brands to control their own customer relationships, Rivian CEO RJ Scaringe says.
• That's why Rivian is committed to the direct-sales model, even if it means foregoing some sales in the near term.