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Technology
Sarah Chaney

'We're not chasing a technology that is a moral threat to our greatest jewel: human creativity': Popular digital drawing app Procreate rejects generative AI, here's what creatives are saying

Procreate ai page.

On Sunday, Procreate CEO James Cuda took to X to make clear his hatred for generative AI and that the company is "not gonna be introducing any generative AI into [its] products." 

In the video, Cuda said, "I don't like what's happening in the industry, and I don't like what it's doing to artists." When you head to Procreate's AI page, it boldly reads, "Generative AI is ripping the humanity out of things." Our own Rael Hornby expressed a similar sentiment recently, believing AI may be solving all the wrong problems and making conversations with real people too impersonal.

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