This is not an April Fools joke that snuck out early. Although this Rolex Day-Date’s lack of ability to display the day or date could give that claim some credence.
No, this is a real watch. Revealed at the glitzy Watches and Wonders event in Geneva this week, the emoji-packed timepiece was shown off alongside a range of other new models of Day-Date. But those, with their colourful dials and perfectly functional complications, can’t hold a candle to the attention the emoji model has received in the last 48 hours.
