A couple of years ago, I became obsessed with changing my body. Inspired by “gymfluencers” and an Instagram feed filled with workouts and progress journeys, I dug into gym culture, often spending two hours weightlifting in one day, nauseous from chocolate-flavoured shakes and consuming more than 100g of protein daily to bulk my gluteal muscles and build a “revenge booty”.
Statistics suggest I am not alone. A recent industry report shows that gym memberships for gen Zers have risen quickly over the past few years, almost doubling since 2020. Moreover, 30% of this generation are regularly working out in fitness facilities, compared with 15-25% of the total adult population.