Earlier this month, UK newspaper The Guardian launched a major refresh of its mobile app alongside a redesigned homepage. In order to deliver a more engaging, personalised and seamless digital experience for readers, the team created a new homepage for both the app and website that's designed to be less overwhelming and more curated.
The new Guardian app features a redesigned and streamlined My Guardian tab, a dedicated Audio tab, and more puzzles. Meanwhile, the new website homepage puts mobile first, since The Guardian claims 75% of its digital audience visit via a mobile device. Perhaps the most notable addition here is a new masthead highlights bar designed to showcase more journalism and non-new content.
