We handed out Korean face masks to the w&h team, and they've 'never experienced anything like it'

Image of Korean Face Masks on a white bed with hand holding the pink packet of Biodance face mask, on a white background with pink motifs and swirls.

Boasting a lineup of innovative formulas that work to reveal a glass skin glow, K-beauty has undoubtedly been the talk of the skincare town lately, much of which was driven by the trending sheet masks.

You might associate one of the best face masks with a pamper evening spent lying on the sofa, sipping on a cup of tea, accompanied by your go-to comfort film. However, the narrative is being flipped when it comes to Korean face masks. Thanks to their comfortable gel design that is intended to be left on the skin for hours, you can now find people wearing these masks during long-haul flights, as they're typing away at their laptops on work-from-home days or even as they're sleeping.