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Creative Bloq
Creative Bloq
Technology
Rosie Hilder

"We freaked out about AI for a couple of weeks," Vallée Duhamel on how being scared pushed them forwards

Still from Vallée Duhamel video.

Vallée Duhamel is comprised of Canadian director duo Eve Duhamel and Julien Vallée. Over the past 18 or so years, they have created work for a roster of big name clients, including Apple, Google, Sony and Samsung and spoken at a range of creative events around the globe. But their success hasn't gone to their heads; I met them recently at OFFF Barcelona and found them to be two of the friendliest and most down-to-earth creatives I've ever interviewed.

My conversation with Vallée Duhamel spanned whether there's room in their creative process for logic, why they "freaked out" about AI initially, and what it's like creating films for products you aren't allowed to see (hello, Apple).

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