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Tom’s Guide
Tom’s Guide
Technology
Mark Spoonauer

‘We don’t want to overwhelm the consumer with AI’: why Samsung is taking a different approach with Galaxy Z Fold 8 launch

Samsung Jay Kim Future Vice President
Samsung executive vice president Jay Kim on the left and a Samsung Galaxy Z Fold 8 in hand on the right.

In case you hadn’t noticed, AI is having a bit of a backlash moment. More and more people are opposed to data center construction where they live, for example, and a lot of consumers (especially Gen Z) are questioning the need for generative AI overall.

Samsung seems to be tuned in to this sentiment with the launch of the Galaxy Z Fold 8 and Galaxy Z Fold 8 Ultra. Instead of hitting people over the head with ‘Galaxy AI,’ the company is focusing on a handful of features that it believes have real-world benefits.

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