This weekend Brits will be raising a glass to the Queen's Platinum Jubilee and her 70 years on the throne - or to a bumper four-day Bank Holiday weekend.
Pretty much every food and drink business in the land is trying to get a piece of the action, bringing out royally-themed items and limited edition products.
And of course booze companies have been leading the way and there have been countless special champagnes, cavas and proseccos on the shelves.