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The Independent UK
The Independent UK
Business
Anna Wise

TGI Fridays boss announces full new menu with lower prices: ‘We can’t be tone deaf’

The TGI Fridays boss said he hopes to reel in diners who have felt priced out by increasingly expensive menus - (Alamy/PA)

TGI Fridays is preparing to launch a full new menu with more competitive prices and fresh deals for families dining out.

The returning boss of the US-themed restaurant and cocktail bar said putting prices too high would be “tone deaf” as he hopes to reel in diners who have felt priced out by increasingly expensive menus.

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