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Evening Standard
Evening Standard
Anna Wise

We cannot be tone deaf, says TGI Fridays boss betting on lower prices

TGI Fridays is preparing to launch a full new menu with more competitive prices (Lynne Cameron/PA) - (PA Archive)

Putting prices too high would be “tone deaf”, the returning boss of TGI Fridays has said as he hopes to reel in diners who have felt priced out by increasingly expensive menus.

The US-themed restaurant and cocktail bar is preparing to launch a full new menu with more competitive prices and fresh deals for families dining out.

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