Our dependence on convenience is everywhere. Need to get from A to B? Google it. Can’t be bothered to make dinner? Order it in. Even romance has been reduced to a swipe. Now ultra-convenience has hit the cycling world, too. If you get a puncture on your commute to work, you can leave your repair kit at home – Tyred promises to come to wherever you many be (as long as you're in London, in the UK) and fix it within 30 minutes.
“Our customer profile - although we cater for everything and everyone - are working professionals,” Nikita Baranov, Tyred’s co-founder and COO tells me.
