PARIS—Warner Bros. Discover (WBD) will deliver 3,800 hours of live coverage over the 19 days of the Paris Olympics, July 24-Aug. 11, to subscribers to its Max, HBO Max and discovery+ streaming service in select European nations.
“Our direct-to-consumer strategy is the cornerstone of our continued growth, and the subscription journey of customers to Max in available markets across Europe has been a huge success so far. With the world’s greatest sporting spectacle now coming to Max for the first time, it will be the only place to watch every event, every athlete and every moment of Paris 2024 live, and we know this unparalleled offer will engage more Olympic viewers than ever before.
