A Philadelphia-based technology company has struck a licensing agreement with the World Boxing Council to deploy ultrasonic tracking technology across global boxing broadcasts, raising questions about consent and privacy as the system reaches viewers in more than 170 countries.
Datavault AI announced the software licensing deal this week, which will embed its patented ADIO ultrasonic engagement technology into WBC championship events throughout 2025 and 2026. The company and the WBC will split revenue generated through the technology on a 50-50 basis.
