- Owala is exploding in popularity as Gen Z’s new favorite water bottle, with the company transforming from a family business to a social media sensenation.
Next time you’re at the gym, airport, or just walking down the street—take a close look at the water bottles people are carrying. You may easily recognize the long-popular Stanley cups or Hydroflasks, but the longer you gaze, you may notice dozens of multi-color bottles taking Gen Zers and Millennials by storm: the Owala.
