2024 has been a good year for watch trends. Thanks to the many different events we’ve seen this year, from the Paris Olympics to Watches and Wonders, we’ve seen plenty of different watch styles, including green dials, neo-vintage designs and unusual shaped-cases. But one style that’s making a significant comeback is the ‘Old Money’ aesthetic.
With over 1.1 million Instagram posts related to the old money aesthetic, it seems that this trend is making a comeback, meaning there’s no better time to embrace it than now. To find out more about the trend, I spoke to Bruce Andrews, watch expert and head of watches at Beaverbrooks who explained that “the allure of ‘old money’ style lies in understated design, which creates the appearance of coveted heirloom pieces.”
