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The Guardian - UK
The Guardian - UK
Politics
Mahika Ravi Shankar and Mark Sweney

Watchdog bans Gemma Collins advert promoting headset to treat depression

Gemma Collins ASA Depression United Kingdom
Gemma Collins.
Gemma Collins said the Flow Neuroscience AB device ‘actually works faster and better than antidepressants’. Photograph: Ken McKay/ITV/REX/Shutterstock

An Instagram post by Gemma Collins in which she promoted wearing a headset to fight depression instead of seeking professional medical advice and treatment has been banned by the UK advertising watchdog.

The TV personality posted a video wearing a Flow Neuroscience AB device, a £400 headset that sends mild electrical impulses to the frontal cortex of the brain responsible for regulating mood.

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