Apple's 'The Underdogs' ads have proven popular since their COVID-era debut and they continue to be at the center of some of Apple's best work. The latest ad is all about Macs and how their security can help foil thieves.
These ads all follow a group of people who are starting their own business and using Apple devices and services to do it. In this instance, they're using iPhones and Macs to prepare for a big funding meeting only for a MacBook containing the proposal to be stolen. What results is a crazy manhunt to try and find the people that stole it — all the while teaching viewers about the security Macs employ these days.
