At the 2026 US Open, which runs until September 13, the biggest names in tennis aren't just competing against each other. Legends like Naomi Osaka and Venus Williams are also serving the best on-court outfits.
Thanks to ambassadors like Coco Gauff, Aryna Sabalenka, and Williams, athletic labels like New Balance, Nike, and Lacoste, respectively, are practically season ticket holders at the US Open. That's not to say New York-based designers aren't taking center stage at Arthur Ashe Stadium, too. Early in this year's tournament, Osaka and her new stylist, Zendaya's image architect Law Roach, shone the US Open spotlight on Who Decides War: Before winning her first 2026 match, the tennis phenom traded typical warm-up attire for a hoodie-and-tulle-skirt set inspired by Virgil Abloh and the NBA basketball legend Allen Iverson.
