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Digital Camera World
Digital Camera World
Hannah Rooke

Was it "Prompt-ography" or AI that generated controversy at Sony awards?

The AI generated image which won Sony World Photography Awards Creative Category in 2023

A German photographer who came first place in the creative open category at the Sony World Photography Awards rejected his prize after revealing the image was AI-generated. Boris Eldagsen submitted the photo without no expectations of winning but withdrew himself from the competition when the announcement was made. 

Eldagasen isn't the first photographer to test the authenticity of AI photography. Recently, an AI-generated image fooled judges of an Australian photo competition and another deceitful photographer gained 28K followers by posting AI-generated portraits. According to Eldagasen, he made it very clear the image was AI generated and wanted Sony and Creo to open the conversation prior to the awards ceremony but it wasn't until the BBC and the Independent picked up the story either company released a statement.

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