Last year, everyone wanted the Fujifilm X100V – even my colleagues on this website were in queues to get it. It was the hot item, with demand whipped into absolute frenzy by TikTok. But accordingly, supply was insufficient to meet demand.
The Fujifilm X100V phenomenon, led by social media, became a firestorm – like the hot toy at Christmas that everybody goes crazy, because everybody else is going crazy for it, and consequently nobody can actually buy it. It was like Jingle All The Way, only with influencers and camera geeks instead of Arnold Schwarzenegger and Sinbad.
