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Fortune

Diane Brady

Warren Buffett’s advice to Brooks CEO: ‘Make sure the brand is stronger at the end of the year than it was at the beginning’

Warren Buffett Brooks Dan Sheridan Fortune Brooks Running Apple Berkshire

(Credit: Courtesy of Brooks Running)

In today’s CEO Daily: Diane Brady talks to the CEO of Warren Buffett’s favorite sports shoe brand, Brooks Running.
The big story: Tariff deadline tomorrow.
The markets: Mostly up except for China.
Analyst notes from Wedbush on Apple’s AI strategy, Apollo Management on stablecoins, and Parthenon-EY on GDP.
Plus: All the news and watercooler chat from Fortune.

Good morning. One of the toughest challenges for any company is making a niche brand feel new and cool. That’s especially tough in a market where costs are rising and consumers are spoiled for choice. And yet Brooks Running has been on a tear, with the Berkshire Hathaway subsidiary reporting it had 15% annual revenue growth in the first quarter.

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