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The Independent UK
The Independent UK
Albert Toth

Warning issued to Black Friday shoppers over ‘sneaky pricing tactics’

Boots John Lewis Black Friday Which
Shoppers spent £13.3 billion during Black Friday in 2023 - but they are being issued with a warning this year after a Which? investigation - (Getty Images)

Several major retailers have been accused of “underhanded sales tactics” as new research from Which? revealed that many Black Friday deals aren’t all they seem.

A year-long investigation by the consumer champion has found that nine in ten Black Friday deals are cheaper or the same price at other times of the year.

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