- Warner Bros has announced plans to open a new Harry Potter flagship store on London's Oxford Street this autumn.
- The expansive 21,000 sq ft shop, spread across two floors, will become the UK's second official Harry Potter retail destination.
- Designers intend to transform the interior into a “wizarding emporium” offering interactive activities, photo opportunities and exclusive merchandise.
- Karl Durrant, Warner Bros senior vice president of worldwide retail, stated it will provide an exciting new way for fans to experience the magical world in a city prominent in the stories.
- The new store will join other Warner Bros Harry Potter experiences in London, including the Studio Tour and the King's Cross shop.
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