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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Warner Bros. Discovery Officially Bows Max, Its Combined Streaming Service

Max JB Perrette Discovery Warner Bros HBO David Zaslav HBO Max Warner Bros Discovery ATT WarnerMedia
David Zaslav at Max launch event

Warner Bros. Discovery formally said that its new streaming service combining HBO Max with Discovery Plus will be called Max.

Max will cost the same price as HBO Max, with a light-ads version at $9.99 and an ad-free version for 15.99. There will also be an Ultimate version for $19.99 with features including 4K video, four concurrent streams and 100 downloads.

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