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The Times of India
The Times of India
National
Kumar Shakti Shekhar | TIMESOFINDIA.COM

War of billboards: How new year promo ads turned political

Blinkit Netflix Zomato IYC Narendra Modi Rahul Gandhi Swiggy New Delhi

NEW DELHI: It all started with unusual and funny commercial advertisements by three brands to celebrate the new year. However, it soon assumed political overtones and became a slugfest between three prominent parties.

Indian online shopping company Blinkit, Indian food delivery company Zomato and American on-demand over-the-top (OTT) video streaming service company Netflix tagged each other on social media to promote their products on the new year.

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