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Fortune
Fortune
Chris Morris

Want to smell like a dive bar? Miller High Life has the cologne for you

(Credit: Courtesy: Miller)

Dive bars generally aren’t the best smelling of places. Stale beer, sweat, and (often) despair linger in the air, but the beers are cheap and the company is largely non-judgmental.

If you just can’t get enough of that scent, though, Miller High Life is rolling out a cologne that will let you proudly wear it around town. Miller High Life Dive Bar-Fume will go on sale tomorrow. A bottle will run you $40 (which would buy a lot of beer at most dive bars).

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