Air drying – the practice of prepping hair when it’s wet, then leaving it to do its own thing without a hairdryer or heated tools – is massive right now. Inspired by the trend for reducing damage, embracing natural texture and emulating the laid-back “French girl aesthetic”, hair products that give air drying a bunk up (like JVN’s mega hit Complete Air Dry Cream, from £10), are launching monthly.
Having spent an unprecedented five months trying to find some that deliver, I must preface any recommendations with the dispiriting realisation that my fine, lank hair simply will not look French, insouciant, pretty or cool when air dried, whatever I use. It needs heat to look good. But I have learned that best practice, not product, is paramount.