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The Independent UK
The Independent UK
National
Anne d'Innocenzio

Walmart vows no surge pricing as digital shelf tags sweep stores

As Walmart introduces digital price labels across its retail locations, it is seeking to address customer concerns about its new pricing technology.

In a public statement on the company's website, Walmart Inc. CEO John Furner promised that the Bentonville, Arkansas-based retailer does not use personal information like income, shopping history, or a customer's willingness to spend to set prices, and will not do so going forward.

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