Due to tariff implications, American consumers have been more wallet-conscious, hunting for the best deals and ways to save a buck.
This is particularly true for low- and middle-income consumers who have been bearing the brunt of tariffs, according to a recent S&P analysis of 9,000 companies worldwide. Best Buy CEO Corie Barry even told Fortune at its Most Powerful Women conference in Washington, D.C. last week that the “dispersion between the high-income earners and the low-income earners” is what “keeps me up at night.” And, a recent Associated Press-NORC Center for Public Affairs poll found high grocery prices persist as a fear for many households.
