A campaign aimed at making young men reflect about violence against women and domestic abuse is being launched in Wales as new figures suggest most already feel the country is a safe place for women and almost 40% believe enough has been done to fill the gender equality gap.
The “Sound” campaign, which the Labour-controlled government hopes will help tackle the crisis of toxic masculinity, is aimed at men between the ages of 18 and 34, and will try to reach them via social media, podcasts, digital television and streaming channels.
