You read that right. When I first saw the headline this morning, my reaction was probably the same as yours: Wait... is DJI finally doing this? The idea of DJI launching a dedicated mirrorless camera isn't new – in fact, it's been circulating for years. But this time, the pieces seem to be falling into place. A full-frame, L-Mount camera, potentially set for announcement on September 15.
Let's rewind. Over the years, we've seen plenty of speculative DJI camera rumors. Remember when people thought DJI was cooking up a medium-format camera based on the Hasselblad X1D? That made sense – DJI has owned a majority stake of Hasselblad since 2017. Then there was the 2023 rumor of a Huawei-DJI collaboration on a mirrorless system with interchangeable lenses – intriguing, but it never materialized.
