Volkswagen puzzled everyone when it pulled the plug on the e-Up in 2020, despite the fact that sales of the electric city car were going great and an increasing number of European governments started introducing EV incentives.
At the time, German media reported that the e-Up was not designed for high volumes and selling it with discounts was not profitable. Rumor had it that VW lost €4,000–€5,000 on every e-Up and e-Golf it sold.
