As the guest of the popular CBS News show "60 Minutes" on Sunday night, Volkswagen Group CEO Herbert Diess spoke to host Lesley Stahl about electric cars, the automaker's challenges in the US, consequences of the war in Ukraine, and competitive pressure from Tesla, among other topics.
It is an interesting interview with straightforward questions and answers, with EVs and the company's US strategy taking centerstage. About the latter, Diess admitted that VW lost ground in the US because it didn't focus on the particularities of the market.
"We lost ground here in the US. I think we didn't take the US customer seriously enough. No? We tried to sell the European product here in the US."
