Volkswagen got the rights to the Scout name (from the original International Harvester Scout off-roader) when it bought Navistar and it plans to use it for a new line of rugged electric vehicles designed specifically for America. The automaker will first launch a pickup and an SUV under the new brand, taking on Rivian, Ford and General Motors (all of which already have or will soon launch similar models) in the hopes of becoming a major player in this potentially huge segment.
The automaker recently published a video in which company officials drive the original International Harvester Scout II in order to understand its ethos and ultimately implement it into their new Scout models. They also need to understand the mindset of the people who might buy such a vehicle, so they also need how to pitch the products when they come out in order for them to be as appealing as possible.
