Volkswagen’s ID EVs faltered in the U.S.—now it’s banking on a revived American brand

Oliver Blume, CEO of Volkswagen Group of German car manufacturer Volkswagen (VW) presents their new electric vehicle "ID. EVERY1" in Duesseldorf, western Germany on March 5. (Credit: Pau Barrena—AFP via Getty Images)

• Now that the VW brand ID4 electric crossover flopped Stateside, Volkswagen Group CEO Oliver Blume reveals his carmaker's revival of heritage off-road brand Scout, which died out in 1980 before Americans fell in love with the SUV, is the key to profitable growth in the country's EV market.

Volkswagen’s bid to conquer the U.S. market with its ID-branded electric vehicles has faltered. Now, the German automaker is pinning its hopes on reviving a long-defunct American brand.