Automakers are embracing subscriptions whether customers like them or not, often pushing beyond what most of us find acceptable. BMW attempted to charge a monthly fee for heated seats, but users didn’t bite. On the opposite end of the spectrum, Mercedes-Benz still offers Acceleration Increase for its EQ models, which initially cost $1,200 a year, and it’s an idea that Volkswagen is borrowing for the electric ID.3 in the United Kingdom.
