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Fortune
Fortune
Prarthana Prakash

Volkswagen invested billions in EVs following Dieselgate scandal—now, its brand is ‘no longer competitive’

crowds scattered in a room against Volkswagen logo (Credit: Qilai Shen—Bloomberg/Getty Images)

Volkswagen was one of the earliest entrants into the electric vehicle industry, years before it became commonplace to own or drive them. Its efforts were on full-steam in the wake of a diesel pollution scandal that engulfed the German brand. 

But in recent times, Europe’s biggest automaker has been struggling to improve its returns amid falling demand and growing competition in the market.

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