We're getting the impression every automaker is moving upmarket, which might explain why the low-cost Dacia brand is so popular nowadays. Anyway, the Volkswagen Group (not just the VW core brand) is the next to signal a push into a superior class by boosting the quality of its products. In this process, it wants to focus on considerably fewer models by discontinuing a whopping 60 percent of combustion-engined vehicles within the next eight years.
This important disclosure was made by the company's finance boss Arno Antlitz in an interview with Financial Times: "The key target is not growth. We are [more focused] on quality and on margins, rather than on volume and market share." The process will target the European market where VAG as a whole has more than 100 models spread across its numerous brands.
