Get all your news in one place.
100's of premium titles.
One app.
Start reading
Motor1
Motor1
Business
Adrian Padeanu

Volkswagen Group Promises Greater Design Differentiation Among Its Many Brands

When a car is unveiled, we first see how it looks inside and out before discovering the technical specifications and price tag. Much like interacting with people, first impressions are important. For those who see cars as more than just A-to-B means of transportation, a vehicle must look good to convince the prospective buyer to check out the specs. While beauty may be in the eye of the beholder, we can all agree repetitive designs are a big turnoff.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.