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Motor1
Motor1
Business
Adrian Padeanu

Volkswagen Design Boss Says Cars Should Look Friendlier, Not Aggressive

  • Volkswagen Group design chief Andreas Mindt thinks the industry's obsession with aggressive-looking cars has gone too far.

  • He wants VW to create cars that look approachable, not intimidating.

  • The new ID. Polo and ID.3 Neo show how the brand is moving toward a friendlier design language.

Cars have gotten angrier over the years. From oversized grilles and narrow headlights to increasingly aggressive front ends, automakers seem determined to make their latest models look like they're ready to pick a fight. VW Group design chief Andreas Mindt isn't a fan.

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