So, Lord Rothermere has achieved a long-held personal ambition in agreeing a deal to buy the Telegraph newspaper titles.
On the face of it, the £500m takeover makes perfect sense. The Telegraph, which has been up for sale for two years, will finally find a home that should cherish it and maintain its editorial independence. For Rothermere and his Daily Mail group, there will be economies of scale in owning two large publishing operations. They can take costs out of the back offices and the printing and distribution functions. Whether there are further savings to be had from what are already pared-back editorial departments at both main titles is a different matter.