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The Independent UK
The Independent UK
Lifestyle
Will Gore

Voices: The perils of Lidl’s middle aisle are all too real – I should know

We all love a bargain, right? Indeed, so much do we love a bargain that supermarkets have effectively driven thousands of independent shops out of business, turning scores of town high streets into wastelands that we then grumble about. However, that’s another story...

Lidl, which has disrupted even the business models of the old supermarket powerhouses, takes bargain-hunting to another level. Want some butter that reminds you of Anchor but is 35 per cent cheaper? Be Lidl’s guest. And here’s a case of French wine, with a four-quid-a-bottle price tag that just about allows you to overcome the lingering question of whether it’s actually any good.

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