It is no coincidence that Sir Keir Starmer began his premiership last summer with a whirlwind of foreign policy activity: hosting the European Political Community summit at Blenheim Palace, flying to Washington for the 75th anniversary Nato summit, and reaffirming Britain’s role in supporting Ukraine. In doing so, he signalled Britain’s renewed seriousness as a global actor. And while this may not always be fully appreciated at home, it is being clearly registered in Moscow.
Research at the New Eurasian Strategies Centre by head of data science Sergey Mastitsky into Russian-language media – both traditional and social – shows a sharp rise in attention paid to Starmer. At times, the prime minister has received more than four times the coverage of his Russian counterpart, Mikhail Mishustin. His media profile has tripled since last October, peaking during key moments: the London Summit for the “coalition of the willing” in March, the signing of the UK-Ukraine 100-year security pact in January, and the announcement in November that Britain had persuaded the US to allow Storm Shadow missiles to be used against targets inside Russian territory. These are not random spikes – they reflect the Kremlin’s perception that Britain is back in the game.
