During this week’s heatwave, on the hottest day of the year, while my 16-year-old son lounged languorously on the sofa, sweating his way through Squid Game, I had the misfortune of stumbling across an advert for Lynx.
Anyone who grew up in the 90s will surely remember the “Lynx effect” ads, which led teenage boys to think that one squirt of this holy body spray would make them irresistible to women.
