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Fortune

Marco Quiroz-Gutierrez

Vodafone’s new ad proves even influencers can be replaced by AI

Vodafone TikTok Lil Miquela

(Credit: Screenshot:TikTok @vodafonedeutschland)

The German subsidiary of British telecom Vodafone used an AI influencer to advertise a promotion on its TikTok account, marking its most recent foray into AI-generated advertising. Last year, the company published an entirely AI-generated advertisement. The recent experiment by Vodafone comes as AI influencers become more commonplace online.

British telecom company Vodafone is testing the limits of technology by using an AI influencer in its advertisements.

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